13:30 Welcome and introduction
Levi Nietvelt, Business Manager, Beltug (English)
13:40 Chatbots: keep it real: a truly helpful customer experience is better than hyped technologies
The customer experience is indeed central, and technology is secondary, say our speakers. In this presentation, they take on two main questions: why do most chatbots fail, and how to choose the right channels for a truly helpful customer experience? The points will be illustrated with two real life examples, from Trouw Nutrition and Dura-Line.
Felix De Clercq, Digital Strategist and Wim Vergouwe, CTO, delaware digital (English)
14:10 How Upgrade Estate’s holistic approach to its brands enables the ultimate customer experience
Upgrade Estate builds and manages housing for students and young professionals. Their clients are digital-savvy multitaskers, innovative and vocal. Upgrade Estate carefully listens and communicates, with the goal of knowing better than anyone else how to respond to the needs of these target groups. Why are Upgrade Estate's brands so customer intimate? And how will they achieve this with their new brand Upoffiz?
Nils Vanhauwaert, COO, Upgrade Estate (English)
14:40 Q&A: Your questions, your experience
15:10 Wrap up & End
We will keep the session open after the end to enable those who wish to continue the discussions.