Skip to content
Beltug
  • About
    • Our members
    • Beltug team
    • Contact
  • Agenda
  • Library
    • Papers
    • Presentations
    • Partner papers
  • Impact
  • News
  • Log in
  • Become a member

More results...

Generic filters
Beltug
  • About
    • Our members
    • Beltug team
    • Contact
  • Agenda
  • Library
    • Papers
    • Presentations
    • Partner papers
  • Impact
  • News
  • Log in
  • Become a member

Principle 9: Commercial models shall not be changed unilaterally and adhere to an active ‘opt-in’ principle

Software licences were once linked to the hardware on which the software ran, but the evolution of the processors, networks, client/server and cloud resulted in a licence price-per-user, per device,… Also, the onetime payment evolved towards a recurring payment model.

Business users associations Beltug, Cigref, CIO Platform Nederland and VOICE call for a balanced cloud market: 11 fair principles to unleash Europe’s digital potential.

15 / 09 / 22

Beltug Fair Principles - Principle 9, Commercial models

 

In a recurring payment model product innovation and pricing should be a bilateral process.

Cloud solution providers like to innovate and develop their products … and increase the price, even if it has not much value for the customers. Their innovation model is typically unilateral and inspired by the historical onetime payment money making loop of the best-of-class personal software companies:

  1. Releases; a version of the software in which several functionalities are brought together, which is commercialized at a certain moment and is usually no longer supported from a certain moment
  2. Upgrading; the process of bringing users from an older release to a new release in a commercially attractive way
  3. Crossgrading; the process of bringing users of a similar but competitive product to a new release in a commercially attractive way
  4. Bundling; bringing together different own software products in a commercially attractive way

All this innovation happened unilaterally and especially the last two elements caused legal discussions because of the market distortion. However, thanks to the onetime payment principle, it was the customer who determined the success of these unilateral innovations.

In the recurring payment model that’s inherent to cloud computing, the customer should be able to rely on stable conditions for cost forecasting and application portfolio management purposes. Commercially available features or changes that are subject to additional fees should not be enabled by default. The customer should be transparently notified before deployment and usage, or alternatively could actively opt-in. Customers should have the ability to review and granularly select the functionalities to deploy and use.

The nineth principle guarantees stability around cloud services and pricing; commercial models shall not be changed unilaterally and adhere to an active ‘opt-in’ principle.

  • cloud
  • international
  • Software

You may also like:

Business users associations call for a balanced cloud market: 11 fair principles to unleash Europe’s digital potential

Most organisations highly depend on their cloud solutions. However, the imbalance in the relationships between cloud providers and their business customers leads to unfair practices. The upcoming European regulations offer several possibilities to improve the situation....

Principle 8: Service levels and product specifications shall be explicitly listed and take into account the context of the customer

“Good agreements make good friends” is the basis for sustainable relationships, not only between people but also between customers and suppliers. Business software and cloud solutions is a relatively young but fast changing industry and the...

Return to impact
Beltug logo, white transparent

Belgian association of CIOs and digital technology leaders.

info@beltug.be +32 3 780 17 30 Contact us
  • Beltug team
  • Our members
  • Subscribe to our newsletter
© 2023 - Flux
Privacy Policy | Cookie Policy

Login

X
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking 'Accept', you consent to the use of ALL the cookies. However, you may visit 'Cookie Settings' to provide a controlled consent.

Read MoreCookie Settings Accept
Manage consent

Cookie policy and overview

This website uses cookies to improve your experience while you navigate through the website.

Out of these, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website.
We also use first-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

In our cookie policy you can read more about the most frequently used cookies and their usage.

Beltug is a not-for-profit association for its members and through its members. These analytical cookies related to our website help us to base our initiatives and your experiences on your preferences. So before refusing all cookies, would you consider accepting the analytical cookie category?

Third party cookies are activated with your consent only but are not processed by Beltug. Contents of these cookies is only processed by the third party that activates them.

Modifying cookie preferences

Cookie preferences are set when you visit our website for the first time through this pop-up window that is automatically displayed on your screen.

You can modify your preferences at any time by clicking the ‘Manage consent’ button in the bottom right corner of each page. Any modification has an immediate effect.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
_wordpress_test_cookie, test_cookiesessionWordPress sets this cookie when you navigate to the login page. The cookie is used to check whether your web browser is set to allow, or reject cookies.
CONSENTuntil you remove itThe cookie is set by the GDPR Cookie Consent WordPress plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. When Consent has been given the cookie is used to store the user consent for the cookies in the category 'Analytics'.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category 'Necessary'.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
WordPress_clef_session, _wordpress_cleff_state1 yearThis WordPress cookie is necessary to use the administrator zone (only for administrators).
wp-settings-1, wp-settings-time-11 yearWordPress uses this cookie to customize your view of the admin interface, and possibly also the main site interface.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc and are only activated with your consent.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report.
_gat_gtag1 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit.
Third Party
Third-party cookies are those created by domains other than the one the user is visiting at the time, and are mainly used for tracking and online-advertising purposes. They also allow website owners to provide certain services, such as live chats and are only activated with your consent.
CookieDurationDescription
IDE1 year 24 daysUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
VISITOR_INFO1_LIVE5 months 27 daysA cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.
YSCto be removed by youRegisters a unique ID to keep statistics of what videos from YouTube the user has seen. This cookie expires when you close your browser.
yt-remote-connected-devicesto be removed by youStores the user’s video player preferences using embedded YouTube video.
yt-remote-device-idto be removed by youStores the user’s video player preferences using embedded YouTube video.
Save & Accept