Strengthening digital strategy execution: Beltug & AE roundtable
On 6 February, Beltug and AE brought together a select group of digital leaders for an interactive roundtable hosted at AE’s premises in Heverlee. Together, they shared insight on a common challenge many organisations recognise: even when a digital strategy is well defined, all too often execution progresses slower than expected.
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In the roundtable, discussions explored how organisational maturity, stronger governance and a structured approach to change can help accelerate results. The participants exchanged experiences identifying what is blocking timely execution of digital strategies, elevating these challenges to leadership, and positioning IT and digital teams as stronger strategic partners within their organisations.
Several important themes emerged during the discussions. Participants agreed that transformation typically starts from a clear need. Once that need is identified, the right solutions must be clearly defined. From there, organisations should deliberately design the optimal route from the current ‘as-is’ situation to the desired ‘to-be’ state.
Among the takeaways were that IT should act as a partner rather than simply the executor of the strategy. However, translating strategy into measurable KPIs remains challenging. Digital transformation must be seen as an evolution, not a revolution. Objectives need to be aligned across organisational levels. And above all, the human dimension remains essential.