Customer experience (CX): all about technology AND people. Takeaways from the event of 12 May 2020
Customer expectations are often high in our hyper-connected world. So how do technologies and concepts like chatbots and the digital customer experience fit in with an omni-channel approach? How can you use them to meet your customers’ demands for immediate yet personalised service? And what are the watch outs for implementing such tools?
12 / 05 / 20
During this session we had a look at solutions and their potential obstacles. We learned from Dropsolid about how the digital customer experience can help our organisation stay competitive. Then we heard 2 real-life cases: Proximus’s journey to a human-centric ‘Digital Assistant’, and how KBC implemented chatbots in their customer helpdesk, including do’s and don’ts.
The presentations from this X-change, and a link to the recording of the event, are available for our members (after log-in).
- Dropsolid presentation: How to use digital customer experience as a competitive advantage
- Proximus presentation: Case: Proximus builds a digital assistant in a human-centric way