But while chatbots can be part of the modern customer experience, do they need to be? In the end, isn’t an optimal customer experience what the client (internal or external) wants – not the technology behind it?

The presentations and recording of the event are available to Beltug members (after login).

  • delaware presentation: Chatbots: keep it real: a truly helpful customer experience is better than hyped technologies
  • Upgrade Estate presentation: How Upgrade Estate’s holistic approach to its brands enables the ultimate customer experience